Ethan Cole
Software-focused writer covering programming practices, product architecture, and the technical side of building startups. Explores how engineering decisions influence scalability, speed of development, and long-term product viability.
How Modern Consumer Platforms Handle Authentication and Session Design
Authentication used to be a door. You arrived, you proved who you were, the door opened, and what happened next was entirely separate from…
Why Niche Startups Are Quietly Outperforming the Hype Cycle in 2026
If you read tech news in 2026, you would be forgiven for thinking that every successful startup is either a foundation model lab or an AI a…
NET Aspire 13 Makes Distributed Development Worth Doing Again
There is a kind of developer pain that is so normalised it stopped generating complaints years ago. You join a team building a modern distr…
Three Teams Who Built Real Businesses on Boring Stacks and Specific Problems
The dominant narrative around software startups involves large funding rounds, rapid headcount growth, and the relentless pursuit of horizo…